Since 2019 we've been a secret weapon for newsletters and media platforms.
There’s a reason why 20+ publishers with over 15M+ email subscribers trust us. We know how hard it is to build a media company.
All that work you’ve put into this. The content, acquiring email subscribers, keeping your engagement numbers up, selling Ads, monetizing through affiliates… we could go on. But for some reason, you still can’t get things right.
That’s where we come in.
At Wittier, our main focus is email monetization. We guide you on effective sales strategies, increase Ad buy amounts, and retain advertisers. Our expertise extends to pricing strategy, sales materials, open rate increase tactics, and more.
But that’s not all. We advise on list health, email operations, editorial, copywriting, design… the works. As you can tell, we’re the only Swiss army agency for this kinda thing. And we have one goal: to transform your media company into a powerful revenue-generating engine.
So take a moment and think about how we could help you. When you’re ready, hit the button below. We can talk about what you’re working on and see if it makes sense to work together.
Looking forward to hearing from you,
shaan chagan
You're in good company
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Types of services
What people say about our work
Brian Heger,
Talent Edge Weekly
Based on a referral from someone highly respected in the newsletter industry, I engaged Shaan's services to help me evolve my newsletter's sponsorship strategy. Shaan is an excellent partner, and his expertise in all aspects of sponsorships shines through from the moment you speak with him throughout the duration of the collaboration. Whether pricing strategy, identifying the ideal sponsor target market, or developing impactful sponsorship products, Shaan stretched my thinking on all of these aspects and helped me develop a full-fledged strategy along with supporting tactics. As a result of this work, we've strengthened our sponsorship position for our newsletter, and it's satisfying to see the strategy being executed and delivering results. I highly recommend him. He is an excellent collaborator, a great thought partner, and goes above and beyond what is expected. I look forward to working with him again as our sponsorship strategy evolves!
Paul Lemley,
Pickleball Union
Dialing in our sponsor sales effort for Pickleball Union was a top priority as we scaled newsletter subscribers. Shaan was the gut check we needed to perfect our pricing model, sales material, industry targets, pitch process, and more. He even closed a few deals for us, showing a clear and repeatable method we could scale ourselves. If you're serious about your sales effort then Wittier should be your first call.
Stefan Von Imhof,
Alts Assets Inc.
I don't respond to many cold emails, but Shaan's stopped me in my tracks. He promised to revamp our ad operations, and that's exactly what he did. Thanks to Shaan, we've created a new commission structure, increased CTR on our primary ad unit, and validated a price increase. We plan on working with him again in the future.
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Frequently asked questions
So are you a consultant? What exactly do you do?
Yes. But we’re different. That’s because we help you develop a full-proof strategy after we’ve identified what we need to work on. From there, we get our hands dirty and actually execute the strategy. We want to make sure to provide you with repeatable processes that are turnkey.
Can you sell Ads for us?
Yes, this is something we can do. But we only do it for select clients. And it’s usually after we feel comfortable about the strategy we’ve put in place. The reason why we approach it this way is because we don’t want to make it difficult to secure deals, retain them, and make sure Ad performance is on par (plus, reputations are on the line).
It's like cooking a complex meal without the recipe. It definitely could be done, but we're making it harder on ourselves than we should.
How does this exactly work? Can you give me an example?
Let’s say you’re current Ad products are underperforming for your clients. You’re having difficulty retaining your partners… revenue is down. We’d come in, and identify the disconnects. Is it an audience interest issue? Could there be deliverability problems? Has our creative gone stale? Do we need a full redesign of our Ad product suite? What do our deal management strategies look like?
From there, we would come up with a plan to fix it. And then execute that plan together.
How long do clients work with you?
We have clients that have worked with us for 2 years. Then we have some clients that need quick fixes for 1 month. It depends on what you’re looking to get done, and how long we’d determine it would take to do the work.
How do you get paid?
We bill off of a retainer and it’s month to month. Our projects range from 7k - 100k.
Do you guarantee results?
Yes, absolutely. We will go above and beyond to make sure what we promised is delivered and you’re satisfied. We’ll even work pro bono to make sure that the work is A+ (and exactly what you expected).
Do you do subscriber growth?
This is the one thing we don’t do. We do not help with email subscriber acquisition. But the good thing is, we have a ton of connections. So we can put you in front of the right people to help you grow your subscribers.
Not ready yet? We understand. In the meantime, you can get free tips on media and advertising by subscribing to the money tlks! newsletter. It's free.
Weekly, you'll hear about what's current in media, we'll break down complex concepts, share real-life experiences, and provide you with turnkey strategies that will help you in your media career (or business). We don't spam or sell data. Ever.
