# The Letter

> Essays on email, media, and the long arc of building an audience, from Wittier.

Canonical: https://wittier.co/newsletter

## Issues

- [it's been a long time and that's my fault](https://wittier.co/newsletter/its-been-a-long-time-and-thats-my-fault.md) · February 6, 2025
- [our plan to build Parlour™](https://wittier.co/newsletter/our-plan-to-build-parlour.md) · October 23, 2024
- [how to create bulletproof ad campaigns](https://wittier.co/newsletter/how-to-create-bulletproof-ad-campaigns.md) · September 16, 2024
- [you're doing inbound wrong](https://wittier.co/newsletter/youre-doing-inbound-wrong.md) · August 28, 2024
- [how to create your "voice"](https://wittier.co/newsletter/how-to-create-your-voice.md) · August 20, 2024
- [breaking down NYT's “The Morning” (17M email subs)](https://wittier.co/newsletter/breaking-down-nyts-the-morning-17m-email-subs.md) · August 12, 2024
- [4-min guide on emerging Ad formats and tech](https://wittier.co/newsletter/4-min-guide-on-emerging-ad-formats-and-tech.md) · July 22, 2024
- [what to do when Ad sales slump](https://wittier.co/newsletter/what-to-do-when-ad-sales-slump.md) · July 14, 2024
- ["authentic advertising"](https://wittier.co/newsletter/authentic-advertising.md) · June 25, 2024
- [how i would fix Pomp’s flagship newsletter: The Pomp Letter](https://wittier.co/newsletter/how-i-would-fix-pomps-flagship-newsletter-the-pomp-letter.md) · June 11, 2024
- [niche newsletters ftw](https://wittier.co/newsletter/niche-newsletters-ftw.md) · May 5, 2024
- [$$$ opportunities outside of your newsletter [podcasts]](https://wittier.co/newsletter/opportunities-outside-of-your-newsletter-podcasts.md) · April 15, 2024
- [what a Nike Ad campaign could look like in a newsletter](https://wittier.co/newsletter/what-a-nike-ad-campaign-could-look-like-in-a-newsletter.md) · April 4, 2024
- [how to pay your Ad Sellers](https://wittier.co/newsletter/how-to-pay-your-ad-sellers.md) · March 10, 2024
- [media's underdog: how Front Office Sports scores big](https://wittier.co/newsletter/medias-underdog-how-front-office-sports-scores-big.md) · February 4, 2024
- [how to fire a client (and why)](https://wittier.co/newsletter/how-to-fire-a-client-and-why.md) · January 21, 2024
- [what Sedona, AZ can teach you about Ad products as an email publisher](https://wittier.co/newsletter/what-sedona-az-can-teach-you-about-ad-products-as-an-email-publisher.md) · January 14, 2024
- [how I would fix Vox's flagship newsletter: Vox Sentences](https://wittier.co/newsletter/how-i-would-fix-voxs-flagship-newsletter-vox-sentences.md) · January 7, 2024
- [ugc for your email Ad products?](https://wittier.co/newsletter/ugc-for-your-email-ad-products.md) · December 10, 2023
- [where's the synergy between media buyers and ad sellers?](https://wittier.co/newsletter/wheres-the-synergy-between-media-buyers-and-ad-sellers.md) · December 3, 2023
- [build lasting ad partnerships: the case against transactional](https://wittier.co/newsletter/build-lasting-ad-partnerships-the-case-against-transactional.md) · November 26, 2023
- [increasing revenue: design thinking as an email publisher](https://wittier.co/newsletter/increasing-revenue-design-thinking-as-an-email-publisher.md) · November 19, 2023
- [before you hire: sell your own media Ads… it’s your best bet for future growth](https://wittier.co/newsletter/before-you-hire-sell-your-own-media-ads-its-your-best-bet-for-future-growth.md) · November 12, 2023