The Letter · Thursday, February 6, 2025
it's been a long time and that's my fault
good morning media folks ☀️ Why you’re getting this: this is my personal newsletter, where I brain dump interesting things that I send to interesting people who I want to stay in touch with. There’s no pressure to stick around, you can unsubscribe if you want to (it won’t hurt my feelings). It’s been a long time. That’s my fault. I’ve been underwater after the Parlour launch and running my advertising agency, Wittier. I’m going to get back to this more to share my insights from building my med
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Essays on email, media, and the long arc of building an audience. No noise.
our plan to build Parlour™
how to create bulletproof ad campaigns
you're doing inbound wrong
how to create your "voice"
breaking down NYT's “The Morning” (17M email subs)
4-min guide on emerging Ad formats and tech
what to do when Ad sales slump
"authentic advertising"
how i would fix Pomp’s flagship newsletter: The Pomp Letter
niche newsletters ftw
$$$ opportunities outside of your newsletter [podcasts]
what a Nike Ad campaign could look like in a newsletter
how to pay your Ad Sellers
media's underdog: how Front Office Sports scores big
how to fire a client (and why)
what Sedona, AZ can teach you about Ad products as an email publisher
how I would fix Vox's flagship newsletter: Vox Sentences
ugc for your email Ad products?
where's the synergy between media buyers and ad sellers?
build lasting ad partnerships: the case against transactional
increasing revenue: design thinking as an email publisher
before you hire: sell your own media Ads… it’s your best bet for future growth
